OrangeBoy shares tips, tricks, and strategies for email messaging, gleaned from our work with more than 300 libraries over the past decade. We cover planning and setting up automated, recurring messages for new cardholders and lapsed users; strategizing targeted communications for specific clusters, age groups, and interests; large-scale announcements and deliverability tactics, and accessibility practices to spread your message as far as possible.
Savannah is a powerful analytics and reporting tool, and it’s easy to fall down the rabbit hole that is data. We will discuss how to efficiently drill down and set specific metrics and key numbers on the branch level for comparisons, strategic initiatives, and more, plus strategies and ideas for getting branch staff more involved in using data.
