Net Promoter Score and the Customer Experience

Net Promoter Score and the Customer Experience

The Net Promoter Score is a management tool that can be used to gauge the loyalty of customers relationships.  In Savannah®, this survey is sent on a weekly basis to a random sample of recent customers to get immediate and continuous feedback, and responses are recorded and measurable within the business intelligence suite program.

View Three Recorded Sessions from the Savannah Community Forum 2017

View Three Recorded Sessions from the Savannah Community Forum 2017

Read about or watch the presentations from three library trailblazers from the Savannah Community who shared their expertise at our annual Savannah Community Forum (held during ALA 2017). Learn and be inspired to measure and manage success.

You’re Doing Marketing Wrong: Why Targeted Emails Make Your Cardholders Happy

You’re Doing Marketing Wrong: Why Targeted Emails Make Your Cardholders Happy

When it comes to library marketing, Angela Hursh knows what to do and what not to do. As the marketing content team leader of the Public Library of Cincinnati and Hamilton County (PLCHC), Hursh exercises her marketing muscles daily. She offers her professional library marketing insights and expertise on her personal blog Super Library Marketing. (Note: Hursh's blog is not associated with the PLCHC.) Read more about her email marketing strategies here and download a free guide to Building Effective Targeted Messaging.

Measurement Can Help You Speak Volumes About Vision and Value

Value represents the public good our communities receive from the billions they invest in public libraries annually. Vision defines that benefit. However, a vision without a means of measuring its value is unconvincing, and value without vision lacks meaning. OrangeBoy’s Founder and CEO explains our simple approach to delivering and communicating value.