Maximize Your Library's Marketing Efforts through
Strategic Marketing
Identify areas of opportunity to:
Acquire new library customers and increase Market Penetration
Re-engage lapsed users and boost utilization
Promote events, services, and resources in a meaningful way
Utilize different channels based on our audience:
Send Emails to lapsed and occasional users
Send direct mail pieces to non-cardholder households
Increase Awareness through our Geofenced Mobile Ads
Utilize data effectively throughout your campaign:
Strategy session to establish clear goals
Savannah reports to monitor performance
Develop executive reports for stakeholders
Present clear metrics on acquisition and re-engagement rates