This three day conference is filled with practical advice, inspiring thought leadership, and in-depth training. Join your peers to learn, share, and celebrate the disruptive trends shaping the future of libraries and information professionals. See where the information industry is going, and how to get there first. On Wednesday, October 23 at 10:15 am Join Sandy Swanson, OrangeBoy, Inc’s President and Jim Staley, Mid-Continent Public Library’s Community Relations & Planning Director, for their session “Align The Library’s Community Outreach With Strategic Priorities.”
Congratulations on a successful Library Card Sign-Up Month! We celebrate and applaud libraries' efforts to leverage this opportunity, but now comes the hard work! How many of your new cardholders will use their library cards within the next 3 months? How many will be active cardholders in 12 months? So, now that you’ve got them, how do you keep them?
This conference is designed for library employees of any level who are involved in marketing, communication, public relations, social media, and outreach in academic, public, and special libraries. The sessions will explore issues that are important for this niche of library work, and the conference will include time for attendees to network and to discuss mutual challenges.
Targeted email marketing is one of the most effective ways to directly reach the right customer with the right message at the right time. Join Angela Hursh, Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County, on January 14 as she shares with us how she keeps her customers engaged and aware of what is happening at the library. From what a typical email marketing campaign looks like to her marketing content schedules to the tools she uses, Angela will share with you her how-to guide for diving into targeted email marketing.