Charlotte Mecklenburg Library (CML) was faced with both a challenge and opportunity – the library needed to better understand their customers. Join Marketing and Communications Specialist Katy Rust as she discusses how the library utilized the tools within OrangeBoy’s Savannah to not only better understand their customers, but also re-engage them. Three years later, Katy can also discuss lessons learned during this process.
Data is everywhere in the library world, but the data that we used to look at such as number of visits, circulation, reference questions no longer provide us with the full picture. But what can we replace these familiar numbers with and how do we get them? Join Katina Jones, Statistical Research Analyst for the Mid-Continent Public Library, as she not only shares what data her library is utilizing on a daily basis, but how she utilizes OrangeBoy’s Savannah software to gather this data and the role the software plays in her library’s day-to-day operations.
SAVE THE DATE to join your peers from libraries across the country for two days of networking, inspiring keynotes, educational breakout sessions, hours of training, and much, much more at the 6th Annual Savannah Users Conference August 9 & 10 in Columbus, Ohio!
Last August, Christian County voters approved the renewal of the library's 20 cent tax levy, with 68 percent voting in favor. Despite passing the levy with such a high approval rating, library Executive Director Geri Godber and Assistant Director Katy Pattison admit that the library has not always been so appreciated! Join Katy on February 21 as she discusses how they used data and engaged the community to a create a successful campaign that can be replicated by your library.