You try sending emails to your customers but it takes a lot time and you just aren’t sure if your efforts are effective. You have no idea who you’re emailing, what they like or need, or even if they are engaging with your library after opening your emails. Like many libraries, yours may be data rich but insights poor.
Join OrangeBoy Chief Customer Engagement Officer Nickie Harber-Frankart and the Public Library of Cincinnati and Hamilton County Public Library Marketing Team Manager Chris Rice for a session on tools to help you manager your marketing efforts.
Learn how with the right tools, your library can save time and valuable resources while benefiting from data to market library services and measure results. Target emails are measurable and effective at nurturing relationships and engaging customers. Get results by learning how your library can better market services and engage customers to influence their use of the library.
Want to learn more about Savannah or OrangeBoy? Schedule an appointment at the conference. Email us at firstname.lastname@example.org.