RECORDED PRESENTATIONS

View selected recorded presentations hosted by OrangeBoy and presented by experts, key business partners and clients. 

You can view additional recorded presentations on our YouTube channel.


Getting Started with Targeted Email Messaging

Libraries of all sizes are struggling to reach cardholders with messages that are relevant and engaging. There’s a secret ingredient that most libraries miss—targeted email messaging! Is it worth the investment of time and resources? Angela Hursh says “YES” in all caps. In this webinar, Angela will share tips to help you get started including the million dollar reason why email marketing should be an integral part of your strategy, how to figure out what to say in your email messages, how to measure the results, and why you should never, ever, ever worry about your unsubscribe rate.


A New Approach to Renewing Library Cards - Make it Work for Your Customers

Pioneer Library System together with OrangeBoy provides an overview of a new and effective way to renew your customers' library cards.

In this recorded webinar, you will learn: 

  • What tools can help you connect with customers, manage customer relationships and measure results;

  • How effective automated alerts to customers result in library card renewals;

  • Why presenting customers with easy and instant renewal options saves time and resources; and

  • How alerts lead to a greater number of renewals and customer engagement.


Customer Intelligence Drives Strategy - Using Data to Transform your Library

This recorded presentation features Marin County Free Library's (MCFL) story and the benefits of applying customer intelligence to develop measurable goals, outcomes and strategies. Find out what happened when MCFL employed a comprehensive data-driven approach to their operations. Former OrangeBoy Chief Business Development Officer Nickie Harber-Frankart and Sara Jones of MCFL guide you though data that looks beyond circulation, providing measures that allow libraries to gain knowledge to make decisions using integrated cardholder and organizational data.

In this recorded presentation, you will learn:

  • How to express value to your community through quantifiable goal-setting; and

  • How to make customer-focused decisions with confidence while measuring the results.