View recorded presentations hosted by OrangeBoy and presented by experts, key business partners and clients. 

Where to Start and How to Build Your Library's Messaging Strategy

If you’re up on all the marketing basics that means you’ve embraced expert advice and the reality that targeting marketing works, helping you raise awareness about your library to stay competitive while nurturing customer relationships to yield measurable results. Now all you need is a little help to get started.

In this recorded webinar, you will learn: 

  • What tools and metrics can be utilized to track and measure email marketing success;

  • How to get started and evaluate your email marketing program and evolve it with your customers’ changing needs;

  • Who your target segments are and how to identify them and their needs/ wants so you can deliver relevant messages; and

  • Identifying when to send messages and how to capture the attention of each audience.

A New Approach to Renewing Library Cards - Make it Work for Your Customers

Pioneer Library System together with OrangeBoy provides an overview of a new and effective way to renew your customers' library cards.

In this recorded webinar, you will learn: 

  • What tools can help you connect with customers, manage customer relationships and measure results;
  • How effective automated alerts to customers result in library card renewals;
  • Why presenting customers with easy and instant renewal options saves time and resources; and 
  • How alerts lead to a greater number of renewals and customer engagement.

Customer Intelligence Drives Strategy - Using Data to Transform your Library

This recorded presentation features Marin County Free Library's (MCFL) story and the benefits of applying customer intelligence to develop measurable goals, outcomes and strategies. Find out what happened when MCFL employed a comprehensive data-driven approach to their operations. Former OrangeBoy Chief Business Development Officer Nickie Harber-Frankart and Sara Jones of MCFL guide you though data that looks beyond circulation, providing measures that allow libraries to gain knowledge to make decisions using integrated cardholder and organizational data.

In this recorded presentation, you will learn:

  • How to express value to your community through quantifiable goal-setting; and
  • How to make customer-focused decisions with confidence while measuring the results.