This is NOT What Your Library Marketing Should Focus On

Guest Blog Highlights from the Super Library Marketing blog by Angela Hursh

Image Source: Littlegate Publishing

Image Source: Littlegate Publishing

Have you ever heard any of the following marketing advice from Hursh’s DO NOT do list?

  • You need to go viral.
  • Use growth hacks to increase your social media audience.
  • Posting on Facebook comes first.
  • If you write it, they will come.

Hursh explains why each is a no-go strategy and offers alternatives for more effective marketing tactics that libraries should employ instead.

Find the solutions here.

Need help honing your focus, especially when it comes to emails?

 Hursh has detailed, targeted email messaging as one of the most effective ways to directly reach the right customer with the right message at the right time. Based on a webinar led by Hursh, hosted by OrangeBoy, we assembled a how-to guide for diving into targeted email marketing.

Fill out the following form to download our FREE go-to guide for developing the who, what, how, why and when of an email marketing plan or watch the webinar here.

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About Angela

Angela Hursh left a career in the TV news business to accept her dream job as Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County. She is an advocate of collection marketing for libraries and specializes in targeted email messaging, and she also drives strategy for the content team's efforts to reach unique groups of library users. She loves to read and listen to audiobooks. Bernard Cornwell, Stephen King, Jodi Picoult and Philippa Gregory are her favorite authors. She lives in Cincinnati with her husband, and their two daughters.You can follow Angela on Snapchat and Twitter @Webmastergirl or on her website, superlibrarymarketing.com.