When it came to getting customer input about the future of their library system, Multnomah County Library not only used targeted emails to ultimately get the customer interaction they were looking for, but also gained valuable insights about messaging content that opened a new door of possibilities.
OrangeBoy earns distinction through demonstrated technology success and customer commitment. Read about our Microsoft Silver Cloud Platform Competency.
The St. Louis Public Library Foundation strategically collaborated with the Library's Marketing Department and utilizing customer engagement tools in Savannah to drive donor engagement. Read more about this story here.
When it comes to library marketing, Angela Hursh knows what to do and what not to do. As the marketing content team leader of the Public Library of Cincinnati and Hamilton County (PLCHC), Hursh exercises her marketing muscles daily. She offers her professional library marketing insights and expertise on her personal blog Super Library Marketing. (Note: Hursh's blog is not associated with the PLCHC.) Read more about her email marketing strategies here and download a free guide to Building Effective Targeted Messaging.
November 8, 2016 was a monumental day for the Mid-Continent Public Library (MCPL) in Kansas City, MO. Three counties in the area - Jackson, Clay and Platte - included library levy Proposition L on their ballots. The library levy requested an 8 cent increase that would raise property taxes from 32 cents to 40 cents per $100 of assessed valuation, adding an estimated $9.5 million to the Library’s current annual operating budget of $42 million. Learn how MCPL delivered a winning strategy.
Value represents the public good our communities receive from the billions they invest in public libraries annually. Vision defines that benefit. However, a vision without a means of measuring its value is unconvincing, and value without vision lacks meaning. OrangeBoy’s Founder and CEO explains our simple approach to delivering and communicating value.
Innovative strategies and solutions for marketing library services earned CML the recognition. In the recent article announcing the award, the Library shared how OrangeBoy’s analytics software Savannah was critical to their success.