Read about the no-go strategy and alternatives for more effective library marketing tactics.
When it comes to library marketing, Angela Hursh knows what to do and what not to do. As the marketing content team leader of the Public Library of Cincinnati and Hamilton County (PLCHC), Hursh exercises her marketing muscles daily. She offers her professional library marketing insights and expertise on her personal blog Super Library Marketing. (Note: Hursh's blog is not associated with the PLCHC.) Read more about her email marketing strategies here and download a free guide to Building Effective Targeted Messaging.
November 8, 2016 was a monumental day for the Mid-Continent Public Library (MCPL) in Kansas City, MO. Three counties in the area - Jackson, Clay and Platte - included library levy Proposition L on their ballots. The library levy requested an 8 cent increase that would raise property taxes from 32 cents to 40 cents per $100 of assessed valuation, adding an estimated $9.5 million to the Library’s current annual operating budget of $42 million. Learn how MCPL delivered a winning strategy.
Value represents the public good our communities receive from the billions they invest in public libraries annually. Vision defines that benefit. However, a vision without a means of measuring its value is unconvincing, and value without vision lacks meaning. OrangeBoy’s Founder and CEO explains our simple approach to delivering and communicating value.
Innovative strategies and solutions for marketing library services earned CML the recognition. In the recent article announcing the award, the Library shared how OrangeBoy’s analytics software Savannah was critical to their success.
With over 900,000 cardholders across 17 branches, the ability to reach specific groups of customers with messages and information is opening new doors for the Phoenix Public Library (PPL).
Pioneer Library System in Norman, OK is making it easy for its customers to maintain a relationship with the library. When it comes time for customers to renew their cards, the Library turns to SaaS platform Savannah to automate the process, presenting customers with a number of options so they can choose what is most convenient for them.
The customers at the Mint Hill branch of the Charlotte Mecklenburg Library wanted more digital content. That was one of the major takeaways for Branch Manager Mark Engelbrecht after a customer service survey performed through Savannah last summer.
Your library developed your strategic plan with a clear road map designed to carry out your mission, but how do you put your plan into action? How do your measure progress toward the goals you defined? What outcomes do you monitor to measure your organization’s performance? Find out how Marin County Free Library is monitoring and measuring strategic plan implementation.