Conference Agenda

Wednesday, August 16 | Thursday, August 17 | Friday, August 18

Click to view each day. Register here if you haven't already.

Conference hashtag: #LibraryMIX17


Wednesday, August 16, 2017 | 9:00 AM to 5:00 PM Eastern Time



9:00 - 10:00 AM ET


10:00 - 10:30 AM ET

Clark Swanson, Founder and CEO, OrangeBoy

10:30 - 11:30 AM ET

Keynote Address
Placemaking: How Communities are Developing Local Assets

Cleve Ricksecker, President of SID Public Services Association
Chris Herman, AICP, and Principal at MKSK

Communities across the United States are talking about Placemaking, a way to plan and grow the places we live to enhance quality of life. Cleve Ricksecker, President of SID Public Services Association, an organization that operates two business improvement districts in Columbus, and Chris Herman, AICP, and Principal at MKSK, a planning, urban design and landscape architecture firm, will introduce the topic, talk about the work being done in Columbus and other parts of the country.  They will also provide a few tips to help your library start or expand its own Placemaking effort.

About the Speakers:
Cleve is president of SID Public Services Association, an organization that operates two business improvement districts in downtown Columbus.  The Organization’s innovative safety program has won awards from the National Homeland Security Association and Ohio Community Policing Association.  

Chris is a principal at MKSK, a planning, urban design, and landscape architecture firm headquartered in Columbus. He brings more than 24 years of experience in planning and urban design. He has been significantly involved with many transformative, place-making projects, including the 2016 National APA award-winning Downtown Columbus Riverfront planning. 

11:30 AM - 1:00 PM ET

Lunch - The New Cardholder Experience

During lunch, OrangeBoy will facilitate a discussion about the New Cardholder Experience.

1:00-1:30 PM ET


1:30 - 2:15 PM ET

Libraries as Destinations: Using Blockbuster Exhibits to Bring 'Em In
Cathy Heimberger, Director of Marketing and Programming, St. Louis Public Library
Jen Hatton, PR and Content Manager, St. Louis Public Library

The St. Louis Public Library sought to leverage a multi-year renovation to its Central library by positioning this crown jewel as a key destination in the city. Heimberger and Hattonwill talk about the use of exhibits, including a blockbuster with the St. Louis Blues Hockey Team that even recreated a hockey rink in the normally solemn Reading Room, to bring faces new and old to the Central Library.

2:15 - 2:30 PM

Short Break

2:30 - 3:15 PM ET

Managing our Libraries - From a Strategic Viewpoint to Practical Applications
A Panel of Speakers from the Public Library of Cincinnati and Hamilton County (OH)

The Public Library of Cincinnati and Hamilton County (OH) took an innovative approach to grouping its 41 libraries, one based on shared clusters and community focus rather than geography.  

Paula Brehm-Heeger, Chief Strategy and Technology Officer, will share how the library developed and implemented this approach.

Tara Kessler, branch manager at Symmes Township, and Jennifer Korn, manager of the Teen Spot at Main Library, will also share their insights about how this approach works on a day-to-day basis. 

3:15 - 3:45 PM ET


3:45 - 4:45 PM ET

Meet the Millenials: Shared Behaviors, Differing Interests, and Views about the Library

At OrangeBoy, we are all about segmenting customers based on behavior. Yet, this age cohort continues to mystify and defy everyone.  

Meet real-life Millenials to learn more about them, including how they are alike, but more importantly, how they are different in their interests and library use, and why the term 'one size fits all' does not work.  

5:00 PM ET

Explore Columbus on Your Own
A list of restaurants within walking distance will be provided

There are no shortage of wonderful bars and restaurants within walking distance.  

Optional: For those interested, we will gather informally on the patio of the Renaissance Hotel.  For baseball fans, the Columbus Clippers, a minor league baseball team and AAA affiliate of the Cleveland Indians, are in town that night. Game time is 7:00 p.m. and tickets can be ordered at