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Recorded Webinar (Past Event) - Where to Start and How to Build Your Library's Messaging Strategy

If you’re up on all the marketing basics that means you’ve embraced expert advice and the reality that targeting marketing works, helping you raise awareness about your library to stay competitive while nurturing customer relationships to yield measurable results. Now all you need is a little help to get started.

In this recorded webinar, you will learn: 

  • What tools and metrics can help you track and measure email marketing success. 
  • How to get started and evaluate your email marketing program to evolve it with your customers’ changing needs. 
  • Who your target segments are and how to identify them and their needs and wants so you can deliver relevant messages. 
  • Identifying when to send messages and how to capture the attention of each audience.

This webcast is designed for public libraries that are interested in finding new ways to connect with customers using one of the many applications of OrangeBoy's customer engagement suite Savannah.

Click the video below to view it today. It takes approximately 40 minutes of content with Q&A (from the live version). So, sit back, relax and enjoy!

Click the video below to view it today. It takes approximately 40 minutes of content with Q&A (from the live version). So, sit back, relax and enjoy!