Targeted email marketing is one of the most effective ways to directly reach the right customer with the right message at the right time. Join Angela Hursh, Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County, on January 14 as she shares with us how she keeps her customers engaged and aware of what is happening at the library. From what a typical email marketing campaign looks like to her marketing content schedules to the tools she uses, Angela will share with you her how-to guide for diving into targeted email marketing.
· How to keep cardholders engaged and aware of what is happening in the library;
· Key metrics your email marketing campaign should be using; and
· Email marketing trends.
Presenter: Angela Hursh left a career in the TV news business to accept her dream job as Content Team Leader for the Marketing Department of the Public Library of Cincinnati and Hamilton County. She is an advocate of collection marketing for libraries and specializes in targeted email messaging, and she also drives strategy for the content team's efforts to reach unique groups of library users. She lives in Cincinnati with her husband and their two daughters. You can follow Angela on Snapchat and Twitter @Webmastergirl or on her website, superlibrarymarketing.com.